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When To Use DSP And When To Use GDN

Website publishers have plenty of options to choose from when it comes to display media and everyone wants their reach as expansive as possible. The two most popular avenues for search engine marketers is Google Display Network (GDN). A second option exists with a Demand-side…

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Use RPM Not eCPM To Track Your Revenues

Chances are that if you’re generating revenue from your website traffic, you’re familiar with CPM as an advertising revenue model. It stands for “Cost Per Mille” and translates to the price paid per 1,000 impressions on any particular ad. Note the term price paid, as…

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