Your Banner Ad Size Matters—Are You Units Getting The Best Results?

With estimates as high as 5 billion mobile users around the world, ad real estate is more valuable than ever and it pays to optimize for the masses. Beyond offering relevant and engaging content, your ads need to be the right size and in the right place to make the maximum impact on audiences.

a picture of computer monitor, tablet, and mobile ad sizes.
Ensuring Your Ad Units Are Of the Right Size And Composition Makes All The Difference When It Comes To Revenue.

Be Above the Fold With Google Ads

Take for instance the 300×250 above the fold ads that have traditionally been heavily restricted by Google. After rigorous testing last year, the brand decided to lift certain restrictions when it was found these ads could be implemented without irking audiences. Above the fold refers to a position within the webpage that makes the item visible without the user having to scroll down the page to view it. Essentially above the fold ads are displayed at or very near the top of the page to ensure impressions. In fact, visibility below the fold drops significantly after just 2 seconds of a page visit.

From a buyer’s perspective, these ads are the most valuable and as a result, need to be the most highly optimized on the page. Be careful of your placement though, as ads that are too intrusive can turn off users from visiting completely and cause a drop-off in your traffic. Asynchronous and synchronous rendering can also have an effect on your ads performance in this case. Avoid the dreaded layout issues that can cause accidental clicks as too much of this type of activity can even get your Ad Exchange or AdSense accounts banned.

The Most Popular Ad Sizes

As it stands today, the most heavily utilized ad sizes are split between desktop and mobile interfaces. The 300×250 medium rectangle that traditionally resides on the right-hand side of a browser is the most heavily utilized, with mobile’s 320×50 above the fold banner occupying the second position. The 728×90 “leaderboard” desktop browser ad comes in at third. In both mobile and desktop cases, the 300×250 static ad banner is the highest performing based on clickthrough rates.

an image shopwiong the top three performing ad sizes
The Most Popular Ad Sizes Based On More Than 625 Trillion Impressions.

Optimizing Website Ads For Your Audience

There are some key things to remember when implementing ads that will help maintain a quality experience for your website visitors. Ensuring they have a positive experience on your website is the best way to ensure the viability of your revenue stream over time.

Mobile ads that are anchored on the page, such as the 320×50 tend to outperform regular banners when it comes to CTR, but fails to best the 300×250 medium rectangle. Optimize your page for both mobile and desktop environments to ensure you can capitalize on both of these high-performers and ensure your ads receive top dollar while traffic remains high-quality.

In-banner video does a great job of bringing in the CPM revenue, but you will want to keep their implementation to ammonium to avoid affecting rendering in a negative way. Two units max should be manageable, giving you more than one CPM source and avoid hindering page load at the same time.

Ensure your creatives are high-quality and stylistically match the content on your pages. A webpage and ads that are in contrast to each other can be jarring on the viewer and lead to a negative experience on the page.

AdMetricsPro Can Help

Getting your webpage optimized for both mobile and desktop environments is just one area where we excel. To ensure you are delivering the highest quality experience to visitors and receiving top-dollar for your ad space, partnering with AdMetricsPro may be the perfect solution. Sign up today for your free site audit and we’ll help grow your revenue stream from alright to AMPed.

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